I’m finally feeling back in the swing of things after New York. Getting back from a trip on a Monday really threw me off. Thankfully, I had the day off yesterday to clean my apartment and (sort of) get my life back in order 🙂
Today is part 4 of the Blogger Beginnings Series – how time flies! You guys have definitely been eating up the posts about blogging. I hope you’ve enjoyed the series so far. Check the rest out on the blogging page & check back for a recap post soon.
Today I want to talk about some attributes (and “secrets” if you will) of successful bloggers. These are trends or behaviors that I’ve noticed in bloggers I admire and some habits I have that have helped me gain more success as a blogger. Enjoy!
1. Establish Authority & Confidence
The most successful move anyone can make as a blogger is to put themselves in a position of authority and blog with confidence. In lamens terms, this literally translates to: fake it ’til ya make it. “Authority” & “confidence” is just a more professional way to say it.
What this means is to own your blog. What is it that you’re passionate about? What drives people to your blog? OWN that. Make it yours to write about.
Yes, there are a billion blogs with a bunch of topics. But if you are really good at blogging about just one or two topics and can establish credibility and an authoritative presence in those areas – people are going to eat it up. And what does that mean? You get readers; you become more successful.
For me personally, this has involved two topics that I am utterly passionate about: blogging (hello!) and my faith. Because there is so much passion in me behind these topics, the confidence to write about them has come easily. And the authority in those areas has followed.
When I started blogging, I never thought I would blog about blogging. Seriously. But here I am on my 4th post in a blogging series! The only way I got here is because I took my passion & interest, combined it with confidence, and claimed to know a lot about the subject (even if I really didn’t at the time). Considering that you’re reading this, I think it’s safe to say that it worked 😉
Everyone wants to read writing that shows that the author is confident in what they’re saying. You know what you’re good at blogging about. All you have to do is blog about it more with even more confidence than last time.
2. Reach out to Others
Whether it be other bloggers, brands, blog networks, or your readers, reaching out is always a good thing. Let me repeat: reaching out is always good.
Time and time again, I see bloggers scratching their heads wondering why their blog isn’t an instant success just from it being on the internet. Well, I hate to break it to ya but the internet is a BIG world. Publishing and creating a blog is the first step, but it’s not the final piece.
Reaching out the biggest step that bloggers need to do in order to become successful. Why?
Reaching out helps you…
- make blog friends that can lead you to many opportunities
- connect with brands that can earn you money, promote your blog, and get you noticed
- reach people you never thought you could
- establish authority & credibility (from #1)
- give you the presence you need to succeed
- get new ideas to keep your blog fresh
Successful bloggers are not writing posts and doing nothing else. They are probably spending almost as much time looking for new opportunities as they are keeping up with their own blog (I know I am these days, anyway!).
Success unfortunately does not just walk up to your door and knock. You have to go find success. And the best recommendation I have for finding new opportunities to reach out to others & brands is to be an active participant in the blogosphere or niche you are a part of. If you eyes are open, you will likely see the opportunities. If you still can’t figure things out, you can always reach out to a blogger and ask them.
3. Have a Plan, Schedule, & Method of Organization
Successful blogs don’t happen on accident. Success is a byproduct of intentional planning and time well-spent. When I first started blogging, this was very confusing to me. I had no plan, and thus, I really saw no success. I didn’t realize the need for a plan. But once I decided I wanted my blog to become a success, I invested time in back-end planning. It’s made all the difference.
What does all this mean? Successful bloggers are…
- planning & writing posts in advance
- possibly using an editorial calendar (hint: here’s the one I use)
- writing down new ideas for later
- scheduling time for blogging instead of just hoping it will “happen”
All of this comes down to being intentional with your time. When I intentionally write posts in advance, I am not left post-less, scrambling to write something at the last-minute. By using an editorial calendar, I can see what I have coming up which helps me see what I still need to write.
Like the famous quote says, “Failing to plan is planning to fail.” It’s corny, but it’s definitely true.
4. Be Nice, Happy & Full of Rainbows
Okay, I’m only joking about the rainbow part. But seriously. I don’t know a single successful blogger that I look up to that’s mean. In general, I would say that all bloggers in the healthy living niche are typically very nice. But the ones I want to be BBF’s with? They are SO incredibly nice and sweet sounding in every post.
Happiness is attractive to people, so their success isn’t surprising. When you’re genuinely happy and nice through your blog posts, interactions with readers, and in your general online presence – people will definitely be attracted to it.
I’m not saying that I’ve ever really come across any mean bloggers. But there are definitely some unhappy ones. Just think about how you could be your nicest self today for all your readers to enjoy.
5. Be Ordinary
Truthfully, most bloggers are not super-people. Their lives are nothing extraordinary or much different from your own. They may be doing different things in different places, but most blogs I read are about average, everyday people.
You don’t have to be extraordinary to be successful. You don’t have to try Crossfit, bake cakes that look like artwork, run an 8 minute mile, or have extremely well-behaved kids to brag about. You just have to be yourself & blog about it.
The blogs I read that are most successful often have posts about every day life that is nothing crazy or super special. It’s just life that they’re willing to share. It’s real, and that’s why people come to read it.
Best advice? Let your blog be a good snapshot of your every day life & thoughts. Reality is actually more attractive than a show.
I hope you guys enjoyed this series! I had a lot of fun learning more about blogging and sharing it with you all 🙂
Questions for You:
- Would you like to see more posts or series like this in the future?
- What’s your favorite attribute about your favorite blogger?
- What’s your favorite attribute about your own blogging? How can you use that attribute to gain more success?